Fitiny Team

RIVER LIU
FOUNDER

River Liu is a successful entrepreneur who founded three eCommerce startups. River has extensive experience in eCommerce, product management and development having worked at companies like eBay and Siemens. Fitiny is River’s way of bringing unique and creative brands and designs to the US market. In addition to work, River also loves sports like surfing, soccer, and skiing.

WILLIAM
CO-FOUNDER

Williams, Ph.D. is a software architect obsessed with different algorithms of social networking and recommendation. He has 4 US patents, 14 publications in international journals and conferences and has worked for Yahoo and Microsoft. In the future, he is planning to hike and conquer famous mountain peaks from all around the world.

JANE WILLIS
FASHION ADVISOR

Jane spent more than two decades as a high tech marketing executive, working at Claris, Adobe and PayCycle and later becoming a consultant to start-ups and larger companies. As a second act, Jane went to the Academy of Art University for a Master’s in Fashion Design.  Arkitekt Accessories is the convergence of her two interests, bringing fashion and marketing together in the launch of a new fashion brand.

VINCENT SONG
DEVELOPER

Vincent is a UC Berkeley graduate with a degree in Economics with concentration in statistical analysis. He has previously worked at investment banks, providing financial advisories for technology companies. After having fallen in love with technology start-ups and programming, he now pursues his career in web development. When he is not coding, he spends countless hours of watching funny youtube clips and viral videos.

FASHION EDITOR

Emerald has a keen fashion sense of style. Emerald has rich experience in social media, fashion merchandising, and web marketing. She earned her BA in Communications from Woodbury University. She is also pursuing MA in Fashion Journalism at the Academy of Art.

CHUNHUI BAO
UI DESIGNER

Chunhui graduated from Rochester Institute of Technology with M.F.A in Animation. She began to learn drawing when she was child. She has more than 3 years of animation, visual art experience. She loves all beautiful things.

NATALIE TRAN
UX DESIGNER

Natalie is a graduate of CSU Long Beach with a BA in Graphic Design. Her love for design and technology has sparked her interest in user interface design. When she is not designing, she enjoys starting new DIY craft projects and baking with her cat. 

JADE H.
MARKETING SPECIALIST

Jed is currently a student at the Haas School of Business of UC Berkeley pursuing a BSc with a Global Management Concentration. Jed is a native of Silicon Valley and is familiar with the local start-up scene.

ASH ZENG
MARKETING SPECIALIST 

Ash is a graduate of UC Berkeley with a degree in Psychology and is passionate about user experience, social media and fashion trends. She loves food hunting and is also a fishing enthusiast.